About Brushworq Trade
Original greeting cards for independent retailers.
Brushworq was created with a simple belief: independent retailers deserve greeting cards with personality, originality and genuine humour, not the same predictable designs that appear on every card rack across the country.
We design and publish greeting card collections for shops that want to offer something different. Whether it’s witty observations, quirky illustrations or beautifully produced artwork, every range is created with the aim of helping independent retailers stand out and give their customers something memorable to discover.
Our customers know their communities better than anyone. We believe their greeting card displays should reflect that individuality.
Why Brushworq Exists
Walk into enough card shops and you’ll begin to notice the same thing. Many ranges feel familiar. Safe. Predictable. They do a job, but they rarely surprise people.
Brushworq exists because we believe greeting cards should make people smile before they’ve even opened them.
Our collections are designed to offer an alternative. Some are quietly humorous. Some are beautifully illustrated. Others celebrate the wonderfully chaotic personalities of pets, families and everyday life. Whatever the style, every design begins with one question:
“Would somebody genuinely enjoy giving this card?”
If the answer isn’t an immediate yes, we go back to the drawing board.
Designed for Independent Retailers
Brushworq isn’t built around supplying supermarkets or national chains.
Our focus is independent gift shops, garden centres, visitor attractions, bookshops, galleries, farm shops and retailers who value distinctive products and personal service.
Independent retailers don’t need thousands of identical cards filling stockrooms. They need flexible ordering, reliable service and collections that help their displays feel different from the shop down the road.
That’s exactly what Brushworq aims to provide.
Because every order is produced specifically for you, you’re free to build a collection that reflects your own customers rather than being restricted to fixed packs or unwanted designs.
Printed to Order
We don’t believe in warehouses full of ageing stock.
Every order is printed specifically for our retailers, carefully checked before dispatch and produced to the same standard we’d expect if the cards were appearing in our own shop.
Printing to order allows us to remain flexible, reduce unnecessary waste and continually improve our collections as new designs are introduced.
It also means retailers receive freshly produced products rather than stock that may have spent months sitting on a shelf.
Built on Relationships
Brushworq is intentionally independent.
When you contact us, you’ll speak to real people who understand the collections and the business behind them.
We’re proud to build relationships with retailers rather than treating every order as simply another transaction.
Whether you’re placing your very first order or returning to restock a best-selling range, our aim is always the same: provide dependable service, clear communication and greeting cards we’re genuinely proud to publish.
Our Promise
We won’t ask you to buy hundreds of cards you don’t need.
We won’t fill our catalogue with designs we don’t believe in simply to increase numbers.
We won’t lose sight of the independent retailers who inspired Brushworq in the first place.
Instead, we’ll continue developing original greeting cards, expanding our collections and helping retailers stock products that customers genuinely enjoy browsing.
Join Brushworq Trade
If you’re looking for original greeting cards that combine quality, flexibility and independent publishing, we’d love to welcome you to Brushworq Trade.
Browse our collections, create your trade account and discover a growing range of greeting cards designed specifically for independent retailers.